Now That’s Some Answer! J. Crew Responded To A Customer’s Letter With A Full-Page Ad
Imagine writing a letter to a major company and they answer you with a full-page ad? That’s what J. Crew has done in what could be seen as a brilliant marketing move.
J. Crew commissioned a full-page ad to announce it has brought back a vintage swimsuit customer had requested in an open letter to the company, reports AdWeek.
Nearly a year ago, Jenni Avins wrote an open letter that posted in New York magazine’s The Cut blog pleading with J. Crew to bring back its scoop back tank swimsuit.
“It’s that simple, sexy, and sporty suit with straight, tank-top-style shoulder straps that swoop like the letter U, dipping seductively in the back to the area just above my waist,” Avins wrote. “These swimsuits filled the drawer I shared with my older sister in the nineties, and I took them for granted.”
Other customers agreed with Avins.
The letter got the attention of J. Crew creative director Jenna Lyons, who immediately responded to Avins, promising to do what she could. “A few months later Lyons announced the swimwear’s triumphant return in a two-page New York ad with a sassy, handwritten note that reads, ‘Dear Ms. Avins, Your wish is my command … within reason. XO Jenna,'” reports AdWeek.
Thanks what we call the personal touch! Is there something that’s been discontinued that you would like to see brought back? Make some noise in the comments.
[h/t Business Insider]