Black Newspaper Group Calls For Product Boycotts Over Lack Of Advertising In Black Media

April 17, 2014  |  

Black newspapers are calling for African-American consumers to boycott a major furniture company and food brand over the lack of advertising support.

The suggested boycotts are part of the “Our Fair Share,” a campaign by black newspapers designed to get  a piece of the advertising pie. According to numbers provided by Ad Age and the PR firm Ketchum, major corporations will spend over $390 billion in newspaper advertising in the next fiscal year. Yet Kimber Kimber & Associates, which represents 200 black newspapers, says that African-American newspapers currently receive less than 0.00001 percent of these ad dollar expenditures annually.

The papers want you–and the thousands of other black consumers who buy the brand–to stop buying Albers ready-made grits and corn meal, produced by Continental Mills, for the rest of 2014. Since Continental Mills acquired the Albers brand from the Nestle Corporation, they have grossed over $160 million in total revenue from black consumers. According to a study by Kimber Kimber & Associates of “black consumer ad spending” found that African Americans will buy more than $25 million worth of products from Continental Mills under the brand name of Albers this year alone.

“Despite having a huge income and product support from the Black consumer, Continental Mills and the Albers brand has made an infamous and historical decision to reject our proposals and not to market to and support their millions of African-American consumers nationwide,” explained Mark Kimber, CEO of Kimber Kimber & Associates and publisher of The California Advocate Newspaper, a family-owned and operated black newspaper since 1967.

“It is an amazing fact that the Albers brand is proving to be one of the most discriminatory marketers in the history of our nation’s food product manufacturers, despite huge black consumer support,” said Kimber. “It is almost unimaginable that the CEO of Continental Mills, who produces and markets the Albers brand, to state to black newspapers that his company does not have any intention to even consider to advertise or purchase seasonal branding advertisement, such as Black History Month ads, directed to the black consumer through black newspapers.” Kimber Kimber & Associates published a large print ad describing the company’s supposed discriminatory practices while provide a list of  other brand alternatives.

Kimber is also calling for black consumers to boycott Ashley Furniture. “Ashley Furniture is also being singled out as a company that ignores African-American newspapers while spending millions of dollars in white-owned newspapers advertising annually,” reports EURWeb.

“In regards to Ashley Furniture it is not a matter of newspaper advertising versus internet or broadcast advertising it is clearly just the fact that they choose not to utilize black owned newspapers within the millions of newspaper advertising dollars they continue to provide to white and Hispanic newspapers annually,” stated Kimber.

Albers Ashley Furniture aren’t the only companies that must improve in supporting black media.

“In speaking regularly with over 80 black newspaper publishers around the country, it is clear that this is not personal to Albers brand or Ashley Furniture,” said Kimber, “but it is an overall idea of fair trade with our community. Even national brands such as Adidas and Cadillac have fallen short of their overall support of our traditional cultural media despite the fact that the black consumer has made these brands into the success they enjoy today.”

Will you join the boycott?

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