Madiba’s Daughter Tukwini Mandela Discusses Her Family’s Entry Into The Wine Business
From our friends at AFKInsider…
Makaziwe and Tukwini Mandela, daughter and granddaughter of Nelson Mandela have embarked on a journey to head a family venture — House of Mandela Wines — which Tukwini says now embodies a stronger purpose. Launched in 2013 in the U.S., the brand is fairly new. However, deep rooted in heritage, House of Mandela Wines prides itself on a promising foundation, which reaches back to the family’s ancestry and tells a varied story that reflects more than Nelson Mandela’s political eminence.
AFKInsider recently spoke with Tukwini who shared aspects of establishing the brand, incorporating fair trade and the effects Nelson Mandela’s passing had on the business.
AFKInsider: Being that House of Mandela Wines is a new enterprise, have you encountered any hurdles as new entrant?
Tukwini Mandela: I think starting in the wine business is difficult. For one, there’s a financial application and people knew Nelson Mandela the politician. The roughest part of starting the brand was getting people to understand that it wasn’t necessarily about the politics, but it was where my grandfather came from.
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