Tweet This! CNN To Debut News Shows Just For Twitter
CNN is taking digital to the next level with the launch of CNN Digital Studios. And first out the box will be a video news bits show made possible through a partnership with Twitter called “Your 15 Second Morning.” Not only might it generate more CNN viewers but it will also allow the company to tap into the massive digital advertising revenue. It also sets CNN up to compete with mobile-first news startups like NowThis News and Circa.
“Beyond that show, which executives hope will become a daily habit among younger news consumers, CNN has lined up some top talent for a slew of original franchise series of the news/entertainment variety,” reports The Wall Street Journal.
Among the shows: “Related with Dave Franco,” which will focus on celebrity siblings (Franco is brother of actor James Franco); interview series “Brutally Honest with Kelly Wallace”; the health-themed “Live to 100 with Sanjay Gupta”; and “Crossfire Reloaded,” an extension of the network’s recently revived debate show.
Another possible CNN web series may feature an ex-NFL player looking at productivity in people’s lives. And another is rumored to star a hot young urban chef who is a protege of Anthony Bourdain. (Bourdain has a show that airs on CNN.)
The HLN, a CNN Worldwide network, deal with Twitter is a strategic alliance. The two entities will collaborate on several projects, including a program to visualize Twitter data live on air. They are already working on a Tweet DVR. It is a save-for-later feature will capture live Tweets from television premieres and play them alongside digital video and TV replays of the same program.
Then’s there’s #TweetTheVote in which people will be polled about elections and it will include special analysis of ‘outside the beltway’ tweets, and a Twitter powered get-out-the-vote effort on TV.
“Twitter is at the center of the social circle of what’s trending, topical and talked about,” said @AlbieHechtHLN in a press statement. “As HLN becomes the TV hub of social media newsgathering, collaborating with Twitter will provide us the tools to further be a part of, and report on, the conversation.” Albie Hecht is executive vice president and general manager of HLN.
HLN recently announced a roster of new shows, including “The Daily Share,” a one-hour news and information show which will be a digest of what people are watching, searching, playing, sharing, shopping and creating in their social media lives; “2 Spouses, 3 Houses,” featuring YouTube star Jessica Edwards looking at a couples’ social media ‘likes, hearts and pins’; and “The Social Life,” with Twitter star, travel junkie, sports fan and foodie, Ali Nejad taking on missions—from building homes for the homeless to joining a pro soccer team for a day; among other offerings.
Will you follow CNN and HLN on Twitter?