Pass Or Play? Alicia Keys And Kendrick Lamar Drop Neo-soul Superhero Anthem “It’s On Again”
They say you can’t go wrong with a track when Pharrell is in the mix and Alicia Keys and Kendrick Lamar are seeking to prove that with a new track they just released. Titled “It’s On Again,” the song, which is being pegged as a “Neo-soul Superhero Anthem,” according to Shadow and Act, will appear on the soundtrack for the upcoming movie “The Amazing Spider-Man 2.”
The disco beat is the biggest giveaway that Pharrell produced the song, which only features a short verse from Kendrick. Otherwise the song is all A. Keys, singing about being a lonely hero trying to fight her battles. In a press release she said of the single:
“I’m very excited to be a part of such a powerful collaboration with Kendrick Lamar, Pharrell Williams and Hans Zimmer. This is the next chapter in the ‘Spider-Man’ legacy and we really feel ‘It’s On Again’ captures the experience, the story — and most importantly — the meaning behind the film, which is that we all have the potential to be extraordinary. There’s a little bit of a super hero in all of us.”
Listen to the track below and tell us what you think. Does Pharrell have another “Happy” on his hands or is this “Girl on Fire” part two? See behind-the-scenes pics of Alicia, Kendrick, and Pharrell on set for the music video for “It’s On Again” on the next few pages.