Welcome to our new column “Mommy Mogul”! This weekly article will cover issues of importance to moms who are launching a new business, working a side gig, or managing work life and home life. Is there a topic you’d like us to address? Send your thoughts to email@example.com. And, as always, take to the comments with your feedback.
Now before you go off the deep end thinking I am crazy for mentioning this, just know there is a reason behind what you might call madness.
The truth of the matter is many business owners (especially ones just starting out) spend way too much too fast on things they don’t need. Whether it’s stocking up on bulk supplies that will take you years to finish, or purchasing trendy office furniture, you can quickly use up hard-earned income without batting an eye. While it’s good to have a functional office, you do not want a ton of overhead when it comes to expenses. Instead you should consider putting more of your money into something that has the ability to make you money like a website.
Having a good business website these days can be one of the main determining factors for whether or not a person will click away, or become a potential client. In fact, it oftentimes can be considered a reflection of how you treat your business. Have you ever been turned off by a business website that was so vague and rickety you questioned the legitimacy of the company? Don’t let this happen to you.
This can be an expensive undertaking, but like most things there are affordable ways to make what you have work. There are way too many good resources out there for us entrepreneurs that teach the basics of building a website or offer simple templates you can use that will fit your budget (see “9 Budget-Friendly Website Builders for Your Business“). The point is you should do something that creates a professional looking online presence that will attract people to your company. You never know who is in need of your product or service.
Still not convinced? Here’s the breakdown on why you need to spend more on your website than office.
-Your office tends to be personal, your website is public. For the most part offices are kept behind closed doors. They are where the magic happens; our control room of thoughts. A website on the other hand is extremely public as it can be searched across the world.
-Your website is your virtual calling card. You want people to believe in your expertise and get excited about what you are trying to do which is why you need a good website. If you are going to spend money, put more towards creating a website that best reflects your brand. It will only make you look that much more professional.
-A website gives you access to people beyond your local reach. The name of the game when it comes to business is expansion — that is taking your empire to the next level by widening your reach. An online presence gives you the ability to attract a greater amounts of clientele and virtually sell your products.
There’s nothing wrong with trying to make your office place sparkle, but let’s save those affordable office styling tips for another day. Make sure the essentials are covered first.