Actor Idris Elba And Samsung Team Up For Online Talent-Hunting Initiative ‘Launching People’

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Although an impromptu rapping performance got panned recently Idris Elba remains Hollywood hot. Now the Thor: The Dark World actor is looking to give back. Elba has partnered with Samsung as a mentor for the company’s online talent competition, “Launching People.”

Competitors had until March 6 to apply for the competition via Facebook by submitting a two-minute short that highlighted their particular project, reports EURWeb. More than 600 people have downloaded the app. The popular category was music.

Elba will join other mentors (singer-songwriter Paloma Faith, photographer Rankin, and chef Gizzi Erskine) in helping the contestants win. Each mentor will select the finalist to be featured in a television series airing on UK TV in spring 2014.

The general public can go to Facebook to vote for the “People’s Choice” winner per category.

Winners will receive personal tuition and Samsung products that will support them in pursuing the projects they highlighted in their entry film. We all win the opportunity to watch/listen to Idris Elba talk about the campaign. Video below.

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