Black women are big business when it comes to hair care. According to the Mintel report, African Americans spent a whopping $684 million dollars on hair products in 2013, a number that doesn’t include the billions dropped on weaves, tools, appliances, and at beauty supply stores. It’s a lucrative market, one that until recently was controlled by multinational conglomerates who acquired many of the formerly Black owned hair care companies such as SoftSheen-Carson laboratories. The trend of Black women embracing textured hair changed that game. Sensing the shift, independent African American manufacturers were quick to create and market products designed to nourish textured tresses.
Now that the natural hair movement is a full-blown revolution, mainstream companies have turned their attention to the changing preferences of Black women.
For more on this story, click through to our sister site, Styleblazer.