“You Still Alive, Still That N****!”: How Jay Z Stayed Relevant For Nearly 20 Years!

April 18, 2014  |  

Jay Z debuted his first album way back in ’96! And he’s still killin’ em — and the HOV won’t get you forget it! “Even my old fans like, ‘Old man just stop,” Jay Z spat in Magna Carta Holy Grail‘s “Picasso,” “I could if I would but I can’t. I’m hot.” While other famed rap artists seem to come and ago, Jay Z has had solid footing in the rap game for more than two decades!

How did he do it? How in the world did Shawn Corey Carter remain relevant for so long? To be concise, it all boils down to Jay Z’s ability to know his market and audience. Hip-hop lovers of the new millennium have a different music craving than rap fans from ’90s. With each album, Carter knew how to tweak the caliber of his work to parallel the music mentality of every epoch.

Now if you want to get into the nitty gritty of how Jay Z has successfully prolonged his presence in the industry, let’s break it down record-by-record shall we?

You can also get the full back story about Jay Z’s rise to the top from the new Moguldom Studios documentary A Genius Leaves The Hood: The Unauthorized Story of Jay Z. Purchase your copy here.

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