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Played any good online games lately? From Candy Crush Saga to Flappy Bird, there’s a mobile game for every taste.

With the growth of social media — and all the sharing that comes with it — many people’s tech tastes have come to include vivid images. It’s not just about telling people what you see, hear, or think. It’s about showing them.

One day while driving through LA’s Malibu Canyon, Rochelle Thwaites came across a view she wanted to share with her friends. Rather than telling them where she was, she wondered who could guess where the photo was taken. That thought was the seed that would eventually become Nomino, a new digital game that Thwaites, Talitha Watkins, and actor Dulé Hill co-created.

Nomino is described as “a social game app that allows users to challenge their followers to solve riddles associated with a photo or video.” Participants play for points. Players can redeem their points in a marketplace (Update: The marketplace is now open).

For now, the game is only available for iOS devices, including the iPad and iPod. But the focus for the near future is on getting it up and running for Android users. According to Watkins, the app is already taking off, earning top 10 status for trivia apps in the Apple store, exceeding 3,000 downloads per day and gaining traction on Facebook and Twitter.

“People grabbed a hold of it and mastered it very quickly. I’ve been stumped many times on my own app,” Hill told us on a conference call.

Clearly, in order to play the game (let alone be the co-creator of it), you have to be digitally adept. As it happens, most everyone these days is just that. We walk around with computers in our pockets, downloading things, uploading things, checking in, tweeting and updating. So while Nomino is brand new, there is something familiar about it, which facilitates the quick adoption that the founding team is so pleased about.

“People have been posting photos on Instagram and asking people to guess what they see,” Thwaites said. “So it was a trend from way back.”

“We’re not reinventing the wheel,” Hill added.

Still, this is a new company and a fresh idea. Before Nomino was launched to the public — a redesign is already on the way — the team had to make sure they were on the same page.

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