Oscar award night was a good one for 12 Years a Slave, and the week after hasn’t been too shabby either. According to box office tabulations (and Entertainment Weekly), the historical drama and Best Picture winner expanded to double the number of theaters, and ticket sales went up 116 percent.
The film has already been in theaters for 21 weeks, putting it well past its prime. It’s also available on demand, meaning people could also stay home and watch it on their televisions. But it brought in $2.1 million, pushing its total sales up to $53 million for its run. The other nominees — Gravity and Dallas Buyers Club among them — also saw an increase in ticket sales, but the bump was much smaller. In the case of Gravity, it was only one percent. Though one could argue that just about everyone who wants to see that movie in the theaters has. It has already grossed more than $100 million, making it the highest grossing film of all the nominees.
For many, however, 12 Years, because of its tough subject matter and even more brutal on-screen depiction, was a hard sell. The Oscar award has probably made it more appealing to many who were previously hesitant.
The increase didn’t only happen Stateside. Overseas, the film has also experienced a post-award season surge, including in the UK, home to many of the film’s stars and its director Steve McQueen. The movie took home major BAFTA awards there, the British equivalent of the Oscar award. It’s also doing well in France, Germany, and Australia.