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We know by now that when boys are assertive they’re called a leader, and when girls do the same they’re said to be “bossy.” Well Facebook executive Sheryl Sandberg, along with her Lean In initiative, The Girl Scouts Of USA, and Lifetime Television have teamed up with top celebrities for a PSA and petition to ban use of this b-word: bossy.

Daily Mail tells us Queen Beyonce announced in the PSA:

 ‘Girls are less interested in leadership than boys because they worry about being called ”bossy.”’

The PSA also revealed girls are not supported to take on leadership roles because of the backlash they receive from their peers. Actress, Jennifer Garner who has two daughters with Ben Affleck, stated “Being labeled something matters.”

Her reference refers to the language used when speaking to children who are  still in the process of developing personalities and identities.  Sheryl Sandberg stated:

“We need to recognize the many ways we systematically discourage leadership in girls from a young age – and instead, we need to encourage them. So the next time you have the urge to call your little girl bossy? Take a deep breath and praise her leadership skills instead.”

Glee star Jane Lynch,  Former US Secretary of State Condoleeza Rice, and fashion designer Diane von Fustenberg are also featured in the PSA. For more information on the Ban Bossy campaign, go to banbossy.com

Check out the PSA below. What do you think?

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