A new doll named Lammily might just revolutionize the toy industry. At the very least, it will change the doll industry. Over the years many have complained that Barbie is an unrealistic image of the average woman; that the doll can actually lead to little girls developing poor self images because they don’t have Barbie’s “perfect” and wholly unrealistic body. Lammily’s look is designed to reflect the average 19-year-old.
Her motto is, “Average is beautiful.” And she truly is average. “Her body shape is based on averages of data from the U.S. Centers for Disease Control that is more often used to track the American obesity epidemic,” reports The Atlantic.
Designed by Nickolay Lamm, a graphic artist whose images of the “Normal Barbie” went viral on the Internet last year, Lammily is expected to hit the market by Christmas 2014. Lamm has launched a crowdsourcing project to get the doll into production, exceeding the fundraising goal with $370,190 raised. Lamm aims to produce 5,000 of the dolls and hoped to raise $95,000, reports International Business Times. He has 6,500 supporters. (It might be worth noting here that sales of the Barbie doll have decreased in recent years.)
“If Barbie were a real woman, she would be incapable of walking on two feet or lifting anything with her tiny wrists, and her svelte waist would only have room for half of a liver, according to a report by Rehabs.com.” [h/t NBC News]
Lamm has not said if the dolls will come in various ethnicities.
No word on whether Lammily will have Barbie’s to-die for fashions or a sports car-driving boyfriend. But she’ll be athletic and wear comfortable shoes, which might be just as good.