Making Waves: Chipotle Sues Frank Ocean

March 9, 2014  |  

Chipotle Mexican Grill is serving Frank Ocean with a lawsuit after the “channel ORANGE” artist backed out of an ad campaign he agreed to do for the chain.

The suit filed in LA county states that Ocean signed on to do a $425,000 deal with Chipotle in which Ocean would sing a remake of “Pure Imagination” for an animated ad, but the artist backed out after the company refused to remove their logo from the end of the ad. That artist’s team e-mailed the chain stating that Ocean was promised the final say over the recording and all promotional materials and accused the burrito bigwigs of being in breach of contract. Chipotle is now suing for the $212,500 advance paid to Ocean.

We’re no entertainment attorneys, but at the end of the day Frank Ocean or not, Chipotle more than likely has a goal of advertising their product, so it’s no big surprise that they might want their logo on the tail end of their ad. We’re all for artistic freedom, but we aren’t exactly sure how much Ocean wants the ad to be about him and not burrito bowls.

Well the courts may have to make some adjustments to Ocean’s official name in the documents. In an unrelated story, TMZ reports that Ocean filed documents to legally change his birth name to his stage name. Ocean, whose real name is Christopher Edwin Breaux, has to post his intentions in four separate newspapers once a week for four weeks in a row. This ensures that just in case he’s using the name to commit fraud, victims have the opportunity to come forward in court. Ocean may want to keep some suits on deck because between the lawsuit and changing his name he’s going to be spending a lot of time with the judge.

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