Former Diddy Assistant Karleen Roy Aims To Build A Business Empire Of Her Own

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MN: What’s the best piece of business advice you’ve ever received or learned along the way?

Roy: I’ve received a lot of great advice along the way, but I can say the best piece of business advice I’ve received is, “You cannot run a Blockbuster business in a Netflix world.” Make sure your business is up-to-date and current in your ideas and practices.

MN: What are your goals for the brand for the next year?
Roy: My goal for the brand in the next year is to work towards [becoming] a bi-coastal company. My dream would be to have an office in Los Angeles and NYC.

MN: What are some of your personal or professional goals for this year?
Roy: I love to write, so I would like to maybe incorporate a blog for the brand as a professional goal. And [on a personal level,] my father, who once was a successful entrepreneur ,has Alzheimer’s. So I’d like to run in a marathon to raise money and awareness for the Alzheimer’s Association.

MN: What advice would you give to aspiring entrepreneurs?
Roy: My advice for any aspiring entrepreneur is to believe in yourself, because if you don’t believe in yourself, no one else will. Even in the dark hours, keep the faith. I would also tell any aspiring entrepreneur that if you treat your idea or small business like a side-hustle so will the rest of the world. Respect yourself, your brand and the services you offer because it has a high value.


MN: What is your favorite inspirational quote?
Roy: As a child of hip-hop culture I would have to say one of my favorite inspiration quotes is, “Scared money don’t make no money.” I did not understand it when I was younger. But now that I am business owner I completely get it. If there is no risk, there’s no reward. Period.               

Sakita Holley is the founder and CEO of House of Success, a NY-based lifestyle PR and branding firm and editor of Hashtags + Stilettos. You can follow her on twitter at @MissSuccess.  


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