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Each day, we’re bombarded with all sorts of news. Some of it, like the standoff in the Ukraine or persistent issues with the economy, has global implications. Other things, like the album cover for the latest Pharrell album, not so much. While it’s your right to have an opinion on anything and everything, you don’t need to exercise that right over every single little thing.

Your attention is a valuable thing. Companies pay a lot of money to get a small piece of it in the hopes that it will lead to a sale or some positive feedback on social media. So don’t give it away on things that really don’t matter. Even if you’re not consumed with the fate of the world, there are things like your financial health, your to-do list for the day, your child’s upcoming sports event, or that vacation you’re planning to occupy your mind space.

There are times when Twitter lights up with things that are so petty, it’s not to be believed. And there are those people who become consumed with office gossip, silly feuds, and who’s doing what. It’s one thing to have fun and give the brain a rest with something frivolous. It’s another thing to waste massive amounts of time that can be better spent on matters of consequence worrying about something that’s not worrying about you.

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