MN Business Tip Of The Day: Get The Innovation Flowing With Brainstorming Sessions

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No matter the size of your company, keeping innovation flowing is an essential part of maintaining success.

Naturally you’ll want to institute brainstorming sessions. To make them more fruitful it’s a good idea to pair employees into small teams. Try mixing people who don’t often work together, enhancing the potential for sparking something completely new. By structuring idea-generation as a contest (complete with a prize) you get people even more invested. Establish guidelines to keep staffers on track, and the rules short and simple to avoid stifling creativity. To keep the culture of feedback strong in your company it’s a good idea to go through all the ideas and explain why each one does and doesn’t work (while emphasizing the positive attributes of each one).

At the end, let the workers vote for their favorite submissions and award the prize. Even after implementing the chosen idea, don’t hesitate to draw attention to the many ways it translated into bottom-line results to allow for a real-life connection to how employee actions positively affected the company.

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