Above The Fold: 10 Tips For Pitching Your Business To The Press

February 26, 2014  |  

Set Up Meetings 

In order to establish yourself as a credible source with the media, you have to take it back to the basics. All to often, we rely on digital technology designed to keep us connected, never realizing that the lower frequency of human interaction is actually making us less so.

Which is why I like to schedule relationship meetings with reporters that I am working with for the first time or journos who are new to a beat. And when an in-person meeting is not possible (due to geography or scheduling) I’ll set up a 30-minute call instead.

A relationship meeting should be a mutually beneficial experience. Having done all of your “past-byline” research, your focus going into the meeting should be about learning the reporter’s style/preference(s) and the nuances of his/her publication (ie. beat-sharing, etc). And the reporter should leave the meeting with at least a couple of story ideas.

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