Above The Fold: 10 Tips For Pitching Your Business To The Press
Keep Your Pitches Short
Keep your pitch short and concise and make sure you are clear about what you want from the reporter in the first few sentences. If you’re pitching something that is complex and has supporting materials, include a link to more information or make it clear that more information is available. Don’t just stuff it all in one email because this will turn a reporter off.