Above The Fold: 10 Tips For Pitching Your Business To The Press

Who Cares About Your News?

In your pitch, make sure you explain why it’s relevant for the reporter’s audience and why they should write the story now and not a year from now. You can establish this connection by referencing how your pitch builds on a story the reporter wrote in the past and you can establish timeliness by giving an exclusive or connecting your news to something else that is happening at the same time.