Above The Fold: 10 Tips For Pitching Your Business To The Press

February 26, 2014  |  

Who Cares About Your News?

In your pitch, make sure you explain why it’s relevant for the reporter’s audience and why they should write the story now and not a year from now. You can establish this connection by referencing how your pitch builds on a story the reporter wrote in the past and you can establish timeliness by giving an exclusive or connecting your news to something else that is happening at the same time.

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