Above The Fold: 10 Tips For Pitching Your Business To The Press

February 26, 2014  |  

Tread Lightly

With any professional relationship, it’s important to tread lightly and not overstep your boundaries (i.e. spamming reporters and bloggers). As you learn how to interact with individual reporters, that information will help you navigate the industry as a whole. Pay attention. Ask questions. Nurture your relationships. And, always add value to your network of reporters and slowly but surely you’ll start to see your name in lights.

Sakita Holley is the founder and CEO of House of Success, a NY-based lifestyle PR and branding firm and editor of Hashtags + Stilettos. You can follow her on twitter at @MissSuccess

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