Above The Fold: 10 Tips For Pitching Your Business To The Press
Be Ready and Leverage Everything
You never know when a reporter will come calling, so it pays to be ready to answer the call or meeting request when it comes. That means, create marketing materials for your business such as fact sheets, updated biographies of everyone on your staff, hi-res images including head shots of you, etc. And learn how to leverage everything; meaning look for the news in your day-to-day professional life. Think of what you love and look for in a great story; pitch those types of things to reporters and you might get a hit!