Can’t Scrape That Last Bit Of Beauty Cream Out Of The Jar? Claudia Hoexter Launched Beauty Spoon To Help You Out

February 26, 2014  |  

MN: Who or what inspires you?
CH: Entrepreneurs inspire me; it takes a lot of courage, determination and patience to start your own business.

MN: What’s the best piece of business advice you’ve ever received or learned along the way?
CH: To create a solid business plan and strategy, and to seek advice from others already in the business.

MN: You used to be a professional model. What was it like to transition out of that field and into the manufacturing/beauty business?
CH: I also worked in Corporate America for a time. I learned a ton, which was very helpful when starting my own business. Modeling was fun, and I love beauty and fashion so I am not surprised my first product is a beauty item.

MN: Would you say that being a model is a lot like being an entrepreneur?
CH: Absolutely, as models are self-employed. You determine how much you work, earn, etc.

MN: Beauty spoon is sold in Wal-Mart and a number of other stores. How long did it take you to get that first store account? 
CH: It took about six months to secure the first retailer. It requires a lot of patience, follow-up and paperwork. But it’s definitely worth it! It also opens doors to other retailers.

MN: What advice would you have for other business owners who are looking to get their product onto store shelves?
CH: Retailers are always looking for new and innovative products. Wal-Mart has an online submission process. Most retailers have a supplier/vendor section on their website which lists the requirements for product submission.

MN: What are your goals for the brand for the next year?
CH: We would like to see the Beauty Spoon sold in more retail stores and also launch additional products

MN: What are some of your personal goals?
CH: To start a charity to support/assist women and children. I am hoping to launch this charity by end of 2014.

MN: What advice would you give to aspiring entrepreneurs?
CH: Being an entrepreneur requires hard work. If your desire is to work for yourself, you have to be more than 100 percent committed as you alone determine how successful you are.

Sakita Holley is the founder and CEO of House of Success, a NY-based lifestyle PR and branding firm and editor of Hashtags + Stilettos. You can follow her on twitter at @MissSuccess

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