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We’ve all been there before. You go to retrieve one of your favorite beauty products only to realize that there are just a few drops left in the bottle, along the sides and in the crevices.

To coax the last bit of product out, you try banging the bottom on a hard surface. Frustrated when that doesn’t work, you throw the bottle, which still contains remnants of an expensive cream or elixir, out and vow to replace it with another as soon as possible. Over time, this equates to hundreds of wasted dollars.

Claudia Hoexter, a former model turned entrepreneur, experienced this scenario more times than she can count, which prompted her to find a solution to this common beauty problem. Thus, the Beauty Spoon was born. I recently connected with Hoexter, to learn more about how she launched the Beauty Spoon and what new products she has in the pipeline.

MadameNoire (MN): What is the Beauty Spoon?
Claudia Hoexter (CH): The beauty spoon is a cosmetic tool used to remove the remaining liquids located along the sides and bottom of product bottles (i.e. foundation, lotion, etc.)

MN: What inspired you to create the Beauty Spoon?
CH: The beauty spoon was created out of need. I was trying to retrieve the last bits of serum out of a glass bottle and couldn’t and became frustrated, as beauty products are very expensive.

MN: How long did it take you to get the final Beauty Spoon prototype created from the time you first had the idea?
CH: About five months, which is not the normal time frame, but I knew it was a great idea and wanted to get it to market as soon as possible.

MN: Is the Beauty Spoon the only product you have under the Alexa Brands umbrella? 
CH: We are currently working on other household products as well as apparel items. We hope to launch a new product [later this year].

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