Soledad O’Brien Partners With Google For Speaking Tour
Call her Ms. Dealmaker. Since leaving Soledad O’Brien has been busy inking deal after deal. Her latest: Her production company, Starfish Media Group, will partner with Google for her first speaking tour, O’Brien told the Huffington Post.
By using Google+ Hangouts, Google Apps for Business and her YouTube channel, Google Starfish will try to reach the broadest audience possible. And Google will also sponsor the “Soledad O’Brien Presents Black in America” speaking tour beginning February 17th. On the tour, O’Brien will speak at college campuses and art centers in five cities to encourage conversations about social change.
According to O’Brien, the partnership is “non-exclusive” and is part of her push to make Starfish Media a “multi-platform” firm.
O’Brien also said the speaking tour will bring her to a new audience.
“The speaking tour is very different than doing a show where you can have momentary jitters about nailing a break, getting to commercial on time, or finishing the interview in four minutes,” she said. “I’m not nervous about anything…. I’m looking forward to things getting challenging.”
She also has several television commitments. O’Brien, who still has ties to her old network, is continuing her In America series for CNN. She is also a contributor to Al Jazeera America.
“Growing an audience takes time– I think what they’re doing has been to put high quality pieces on, and that’s the best strategy,” O’Brien said of the recently launched Al Jazeera America. “Some networks talk about a commitment to good journalism and just do entertainment. But the quality of their reporting has been tremendous.”
O’Brien also told HuffPost Media she working on various documentaries to air on CNN and Al Jazeera America as well as a piece for HBO’s Real Sports. The next segment of the Black in America documentary series will air on CNN during summer.