MN Business Tip Of The Day: Network Smarter

February 10, 2014  |  

As important as networking is, it’s important to stay fresh on the ways to ensure you and your business get in front of new people and that you develop lasting and lucrative relationships. The benefits of meeting and working with new people are a major factor in a company’s success. Keep these three things in mind to make promoting yourself a cinch at the next networking event:

Describe Your Business In One Sentence. Being able to describe your business without taking 20 minutes is critical. Avoid buzzwords and jargon however when trying to bring your description down in length. Instead imagine telling a third-grader what your company does. Focus on the benefits of your company when formulating the description.

Listen More Than You Talk. The truth is listening can open doors. At your next event, be sure and ask questions about other people’s businesses. While the person is happy to answer, you’ll be able to gain insight into what they need and how you might be able to work together.

Focus On Quality, Not Quantity. Remember, networking isn’t about collecting all the cards in the room. It isn’t a reverse game of BS. Networking is about making real connections with people. Pay attention to what you can give the other person and not solely on what you can get from them. In this way you’ll find true, lasting relationships that will naturally push your business to higher levels of success.

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