Watch out! Amazon is attempting to get inside your head! Based on your purchasing habits and browsing history, Amazon plans to ship you the packages it thinks you want before you even hit ‘buy,’ The Wall Street Journal reports.
Amazon just filed a patent for a shipping system designed to decrease delivery time. By analyzing consumer data, such as a wish list and product searches, the giant online retailer will ship the items it anticipates you’ll buy to a shipping hub closest to the customer. That way, should the customer actually buy the product, the package will arrive in record time.
They call it “anticipatory shipping.”
Online shopping often “dissuade[s] customers from buying items from online merchants,” Amazon says, because it lacks the instant gratification that one gets when buying items at a brick-and-mortar store. So in an attempt to target those who are too impatient to wait for online packages, Amazon has been digging deep to get packages to people as quickly as possible.
Here’s one way, according to CBS, as to how Amazon plans to execute this shipping system:
“A method may include packaging one or more items as a package for eventual shipment to a delivery address, selecting a destination geographical area to which to ship the package, shipping the package to the destination geographical area without completely specifying the deliver address at time of shipment, and while the package is in transit, completely specifying the delivery address for the package,” the patent filing says.
Clearly, Amazon is getting down and dirty about raising the bar on lightning-fast delivery times. Recently, the mega e-commerce company announced their collaboration with the US Postal Service for Sunday deliveries in New York and LA with plans to expand to other states.
And even more mind-blowing is Amazon’s futuristic drone — a project called Prime Air — that will help deliver packages to customers in less than 30 minutes.