Michael Jackson & Madonna Dominate List Of Most Expensive Music Videos

January 21, 2014  |  

Did you know it can cost more than $1 million for a three-minute music video? It cost way over a million for the most expensive videos of all time — Michael Jackson and Janet Jackson’s 1995 duet “Scream” cost a whopping $7 million; Britney Spears’ 2013 hit “Work B—-” came in at $6.5 million; and Madonna’s “Die Another Day” clip in 2002 was $6.1 million, reports Business Insider.

Even Beyoncé’s new visual album — with its 14 new songs and 17 music videos —has got nothing on the clips that made the list, including Diddy’s “Victory” in 1998 ($2.7 million); MC Hammer’s “2 Legit 2 Quit,” 1991 ($2.5 million); “Heartbreaker” in 1999 by Mariah Carey ($2.5 million); and Busta Rhymes’ “What’s It Gonna Be?!” in 1999 ($2.4 million).

But Madonna and Michael Jackson were the most indulgent with their music video budgets. Jackson with 1987’s “Bad” ($2.2 million) and “Black or White” in 1991 ($4 million) in addition to “Scream” (not to mention “Thriller,” which was tremendous for its time). And Madonna with “Express Yourself” ($5 million) in 1989  and 1995’s “Bedtime Story” ($5 million).

So why do these video have such high price tags? For the Mark Romanek-directed “Scream” it was the equipment–$175,000 in lighting, and a $65,000 computer-generated spaceship, among other things. The reward: “Scream” took home best dance video at the 1995 MTV Video Music Awards. “Die Another Day” had so many special effects, the cost skyrocketed. Spears’ 2013 video landed in the third most expensive due to massive choreography, lots of location changes, wardrobe, special effects and expensive props such as the white Lamborghini.

Compare these to David Bowie 2013 video for “Love Is Lost.” The rock legend spent just $12.99 on his home video route.

We’ve got Britney below, “Scream,” after the jump (for those who want to reminisce), and David Bowie’s video after that, for those who want to see what $13 will buy you.

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