Empower Your Employees
Your employees are your first unofficial brand ambassadors. Empower and educate them on the language and culture of your business so that they feel like they’re a real part of the team. When appropriate, you should also give them the opportunity to talk about your business in public, maybe they can run one of your businesses’ social media accounts or they could participate in a relevant media opportunity.
When people feel appreciated or like they’re a part of something bigger than themselves, they are more inclined to spread the word and tell people about all of the great things that are happening within your company.