10 DIY PR Tips That Will Help You Take Your Business To The Next Level
Extend the Life of Your Media Coverage
Just because you were featured or profiled in a major publication or blog doesn’t mean that everyone has seen it. You can extend the life of your media coverage by turning each feature or interview into its own blog post. You can share behind-the-scenes photos, footage or anecdotes or you can talk more about a topic you covered in the story.
You can create a monthly or year-end slideshow of media highlights and milestones for your business that you can post online or send to your best clients or customers along with a note of appreciation.