Take Advantage of Thought Leadership Opportunities
A great way to build your brand and enhance your visibility is to take opportunities such as speaking gigs, events and being quoted in the media as an expert on industry trends.
However, one of the caveats of thought leadership that most entrepreneurs can’t overlook is the fact that they won’t always be talking about their brand or business. Which is fine, because if you’re visible and getting a lot of opportunities, your business will win by default. Understanding that it doesn’t always have to be about your business to be effective, is key.