Cozy up to Key Media and Influencers
One of the main things that publicists and PR firms are hired for are their relationships. But just because you don’t have a publicist on retainer doesn’t mean that you can’t work to build your own relationships with the reporters and influencers who cover your field.
Make your own list of people you’d love to work with or reporters who cover your industry. Do your research. Read their stories/blogs and keep up with them on social media. Contact them, tell them that you’re a fan of their work, and if it’s appropriate you can mention that you’d like to work together. The whole idea is to build your relationships organically and to get on the right people’s radar.