Be Your Own Media Outlet
Use your blog and social media to tell the stories that you’d like to see reported in the press. This means going beyond writing and posting the standard press release on your website. Tell actual stories. Did something amazing happen in your business? Did you just cross a major milestone? Did you hire your first employee? Write about these things because it provides a glimpse behind the scenes and transparency in business is a great way to build brand loyalty and equity among your customers.