You Control the Narrative
One of my favorite quotes says that you “can’t control how you are perceived, but you have 100 percent control over how you’re presented.” This statement is extremely relevant to business owners because many don’t realize just how important it is to control how they are communicating their story to the general public.
In business, there are no small details. Everything you or your team does communicates something to current and prospective clients and customers. As a result, it’s imperative that you pay attention to the little things because they will set the tone for how people receive, encounter or respond to your business.