When you’re thinking about starting a business your checklist and budget may include finding employees, manufacturing, leasing an office and getting a website designed. If public relations or marketing end up on that list, they’re usually listed at the bottom, which a big mistake.
With the barriers of entry to starting a new business so low there is a lot of noise in the marketplace and a ton of competition, which makes it hard for even great businesses and brands to get noticed. But if you don’t have the money to retain a PR firm or publicist right now, that doesn’t mean that all hope is lost.
With the tips in this story, you can take matters into your own hands, empower your team and start getting the press and recognition you want for your business.