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If your brand is hated by the general public it doesn’t bode well for business. 24/7 Wall St recently revealed the list of the top ten most hated companies in America for 2013.

Most of the companies landed on the list because customers were frustrated with poor service, employees were angry about horrible working conditions or low salaries, and lastly, shareholders were upset over poor returns. Of course, each of these failures often lead to another.

Take McDonald’s (top of the list) and Walmart. Customers were so riled up over poor customer service, many of them sided with workers protesting low pay. Massive job cuts also result to poor worker morale. “Some of the most-hated companies have significantly reduced their workforces. BlackBerry, for one, has cut a third of its headcount as competitors Apple and Samsung have taken most of its market share,” reports The Huffington Post.

Poor products also caused a customer dissatisfaction. BlackBerry flopped with the Q10 and Z10 smartphones, which were launched in a last-ditch effort to recoup some of the smartphone market. And it seems no one liked JC  Penney’s new store layout and pricing. Once it turned off customers, the investors complained.

And actually the stocks of many of the most-hated companies posted double-digit percentage drops in the past year, notes HuffPo.

Many McDonald’s thousands of workers make just a little more than the minimum wage. The wage problem was so bad that a recent study from the National Employment Law Project discovered  that McDonald’s employees depend more on public assistance programs than any other major fast-food company. The result is an estimated $1.2 billion in costs to tax payers. At one point, the restaurant suggested some of its employees should sell their own possessions to deal with holiday spending debt, reports HuffPo.
In second place was teen retailer Abercrombie & Fitch. CEO Michael Jeffries made a major misstep when he commented in 2006 that the retailer wanted “cool kids” as its core customer and not overweight customers. These remarks have recently resurfaced and it wrecking havoc on the company’s stocks. In fact, the stock has underperformed the S&P 500 in the last five years and has dropped  30 percent in the past year. Abercrombie’s revenue has decreased to $1.03 billion from $1.173 billion.
Also on the list is Electronic Arts, makers of SimCity at no. 3, not surprisingly is struggling Sears Holdings (no. 6); scandal-ridden JPMorgan Chase (no. 7), which just paid out billions in legal settlements; the faltering BlackBerry (no. 9); and underperforming  JCPenney (no. 10).
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