Whether you are a manager looking to show the higher ups that you have the right stuff to lead on a bigger scale, or you are an entrepreneur showing the world at large that you have the right stuff to build a successful business, leadership will be a major factor in proving your point. Through Starbucks’ model of success you can learn what it takes to be an inspired leader.
In Joseph A. Michelli’s book, Leading the Starbucks Way, he gives readers a look at the different strategies Starbucks uses to create its dynamic corporate culture. Try these two tactics for giving your leadership skills a caffeinated jump start:
Personal Passion– Understand that you can’t create employee or customer loyalty without fueling passion. It’s important to really love what you’re doing. Enthusiasm is infectious. By sharing your passion for a project or your business you can pull people into sharing your mindset.
Emotional Connection– Remember you want your clients or customers experience to be about more than just the end result. Provide an emotional experience to go along with the product or service. Does the product/service also connect with a stimulating mental discussion or a retreat from a busy day? Your customers or clients want to feel that you care about them, so be sure to tap into the emotional value that your company or business provides.