It is often hard for multicultural women to find beauty products that suit them. So Jodie Patterson came up with a solution. She has co-founded a new online beauty shopping destination called DooBop.com, which offers products for multicultural women.
“Less than two months into its launch the site is filled with an expertly curated collection of products from widely popular prestige companies, like Iman and Fashion Fashion, alongside a few little-known gems exclusive to the site, like Paris-based Nuhanciam and Ethnicia,” reports The Huffington Post.
Patterson has a fashion PR background and her co-founder Benjamin Bernet was a marketing executive at L’Oreal. They handpick every product on the site.
According to Patterson, the site is offering free shipping and free samples with every order as well as foreign products DooBop will offer exclusively. “Our site has prestige and niche product from all over the world that allows the customer to explore beyond the confines of the proverbial ‘ethnic isle’,” she says, adding that the site also has a charitable side. “$1 from every sale goes to underserved and at risk teens through a New York-based organization we support called, Community of Unity. We work with the young women in the organization on many levels but I’m most excited to start talking to them about the business of beauty. There could be a collaborative project down the line!,” she says.
Patterson has big plans for the site. “We want Doobop to be a standout site, so we worked with exceptional creative talent to produce exclusive How-To beauty tutorials. Our team of six beauty experts, (Keith Campbell & Liz Owusu in hair, Cynde Watson & Angie Parker in make up, Sherwin Parikh in dermatology, and Jeanette Bronee in wellness) can be seen in three-minute videos that address modern beauty dilemmas and in the form of questions and answers -– all on site!,” Patterson tells HuffPo.
Considering black women spend $7.5 billion annually on beauty products and will spend 80 percent more on cosmetics and twice as much on skin care products than their white counterparts, DooBop may be onto something big.