The way you visually represent your company can affect your sales growth. If you want to differentiate your business from your competition, then look no further than the images on your company website. Bad photography litters the Internet. That means using too much generic model stock photography, posting photos that are grainy or out of focus, or images that aren’t eye-catching or representative of the business or brand.
Investing in high-quality pictures (of both the staff and your products) can do more to drive business and boost sales than having page after page of text that few people will spend the time reading. Save that for your company blog.
The bonus of good photography is that you stand out in the competitive market as a true individual. Having your own compelling images truly helps potential customers understand what makes you uniquely you among the flock.