Time is Money
Consumers will almost always peruse through your social network site before hitting the “follow” button. And if you haven’t tweeted in weeks or posted a photo in months on Instagram, users may just brush your off their shoulders and continue on with their life. If you don’t have time for social media — well — consumers don’t have time for you. Make sure you invest some time into tweeting almost everyday; it can be taxing, but you’ll find a greater fan base in the future.