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In this gotta-go technology age, consumers have become accustomed to rapid responses and quick service. Your customers, for the most part, are impatient! So you have to be on top of your game — especially when it comes to social media. With many social networks users having an itsy-bitsy attention span, you’re going to have to channel your inner entertainer and keep your followers engaged.

Social media users have no time for your yawn-inducing, boring posts or your desperate tweets to lure in sales: Consider yourself unfollowed!

Just be aware, however, that while you want to be entertaining and interesting — with a dash of humor — you don’t want to overdo (or under-do) it. After all, you mustn’t forget that your social media antics is a reflection of your company. One wrong move can demolish all the hard work you’ve put into paving a path for a successful business.

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