Don’t you hate it when people only apologize for something because they got caught and not because they’re actually really sorry. That sounds like the case with now former public relations executive Justine Sacco.
Sacco had been “living the life” in New York City as the Communications Director for InterActiv Corp (IAC). On Friday, right before she took off to South Africa, she tweeted the following:
This caused one of the biggest social uproars I’ve seen in some time. At the time, IAC did not openly say they fired her when they released their statement about how inappropriate the joke was, but you knew it was coming (and it officially did on Friday). The big joke was that Sacco was on a flight and had no idea what was happening to her life. On Twitter, the top trending topic on Friday night was #HasJustineLandedYet.
Once she finally landed in South Africa, she found out that not only had she been let go from IAC. but she’d also made it to national news and everyone was talking about her…in a not so good way.
But now Justine Sacco is speaking out and has released the following statement, according to ABC News:
“Words cannot express how sorry I am, and how necessary it is for me to apologize to the people of South Africa, who I have offended due to a needless and careless tweet,” Sacco said in the statement. “There is an AIDS crisis taking place in this country, that we read about in America, but do not live with or face on a continuous basis. Unfortunately, it is terribly easy to be cavalier about an epidemic that one has never witnessed firsthand.
“For being insensitive to this crisis — which does not discriminate by race, gender or sexual orientation, but which terrifies us all uniformly — and to the millions of people living with the virus, I am ashamed…”
She went on to admit that her father is South African and she cherishes her time there when she visits.
Yeah, okay lady. You tweeted something foul, you got caught, you lost your job and now you’re apologetic because your “joke” blew up in the worst way.
When will people learn?