As much as no parent wants their kid cursing, the truth is, a lot of us like ratchet music. And while (most) grown folks can separate the sexist, violent, drug-fueled fantasy from reality, it’s hard to tell just how much kids internalize the lyrics. Los Angeles- based company Amusement Park Entertainment TV says kids actually do internalize the messages–and we should be more upset than we are.
The production company, run by brothers Jarrel and Jimmy Smith, created “Kids”, a beautifully shot video of kids playing and then reciting lines from some of the year’s biggest rap songs. They even have one cute little girl rapping those lyrics that cost Rick Ross his Reebok sponsorship and a few girls just saying “twerk” over and over again.
In an email sent to Fastcocreate.com, the brothers said,
“We just wanted to hold up a mirror to the types of messages we pump into our heads all day. We hope this film pushes some of our favorite, super-talented artists to push themselves toward more honest and balanced art. Not cleaner or censored, but honest … if you have 12 songs about money, where are the songs about the things money does NOT fix? Nobody is perfect, but as creatives we can always be honest. Honesty–it’s what makes truly great art, great.”
Watch the video on Mommynoire.com.