We get a lot of pitches here at the MN Business page. Some of the words and phrases that are most common: “best,” “first,” “revolutionary,” “excited.” Blah, blah, blah.
The good thing about being a business owner is being able to use pre-existing companies to get an idea of what you want to do and what you want to avoid. If you’ve ever felt you were drowning in a meaningless collection of buzzwords when visiting a website, then you know this is something to steer clear of. Use these tips to help sharpen your marketing and other customer communications:
-Explain why your products are different or better. In journalism, we say, “Show. Don’t tell.” Be sure to include why your company matters and how you’re able to achieve this difference.
-Refrain from meaningless jargon like “best of the bunch” and “paradigm shift.” The overuse of some words has diluted their meaning. Be fresh and original.
-Back up your message with data and passion (while keeping it concise). Attempt to summarize your company’s value within the space of an “elevator pitch.” We don’t need paragraphs right from the jump.