Drake announced a partnership with Nike’s Jordan brand of sneakers during his concert in Portland, OR on December 3 using as many cuss words as he could possibly squeeze into a minute and a half. So the video above is NSFW for language. Keep the volume low at the office.
The new kicks are already in the works; Drizzy posted pics on his Instagram showing the Air Jordan 10’s and OVO Stingray 12’s.
While he was at it, Drake also mentions that Portland made it to the top of the list for cyclists, microbreweries, and single women in Shape, the women’s fitness magazine. And BTW, he got caught up in a snowstorm on the way to the concert. OK!
What isn’t clear are the details of the partnership. MTV says it was in touch with Nike (which is based in Portland) but hadn’t heard back.
It’s a crazy time for sneaker companies with Kanye going off about the way Nike treated him recently, saying he wasn’t properly compensated for his Air Yeezy sneakers. He’s now signed a deal with Adidas, which announced that partnership yesterday. “For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West,” the company said in a statement (via Complex). “Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”
And then we got news today that Teyana Taylor officially got the heave-ho from Adidas over her Twitter tiff with Rihanna. And there are those funky new kicks that Solange made with Puma as part of her new gig as their creative director.
The sneaker industry is really working overtime for the holidays.