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Today hip-hop mogul Jay Z celebrates his 44th birthday. But instead of honoring his 44th year by simply splurging on some fancy new vehicle or popping bottles at the 40/40 Club, Jay has decided that he wants to reward himself by trying to lead a healthier lifestyle. In a recent entry posted to his Life + Times blog, Jay revealed that he’ll be embarking upon a 22-day vegan challenge, which he hopes will evolve into a full-fledged vegan lifestyle. Oh yeah, his wifey, Beyoncé, will be joining him!

“Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way,” the “Picasso Baby” rapper began.

“On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a ‘plant-based breakfast’ everyday. It was surprisingly easier on me than I thought,” he continued.

He went on to explain why his 44th birthday is an ideal time to embark on the challenge.

“Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!

So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see… Best of luck and health!

P.S. B is also joining me.”

I think this is a nice little challenge for the two lovebirds to go on together. It will be interesting to see if they stick with it once their 22 days are up.

Jazmine Denise is an entertainment and celebrity news blogger. Follow her on Twitter @jazminedenise.

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