Black Friday, which swallowed a 13.2 percent plunge in sales compared to 2012, has been defeated by Cyber Monday’s couch potato appeal. Not needing to step foot out of their homes or offices, smartphone and tablet users helped Cyber Monday drive up sales by nearly 18 percent compared to last year, USA Today reports.
As vicious post-Thanksgiving shoppers raid and pillage Walmart stores, it’s no wonder why many customers avoided the madness and shopped at home. As of 6 p.m. of Monday evening, Cyber Monday sales skyrocketed 17.5 percent, according to IBM Digital Analytics Benchmark. Custora Pulse, another e-commerce research firm, reported a 19 percent jump in online sales. Of course, throughout the night, these numbers are expected to have increased.
“Cyber Monday is well on its way to being the biggest online shopping day in history,” said Custora’s CEO Corey Pierson.
Walmart, the retail emperor of Black Friday, reeled in some record numbers over Black Friday weekend — and Cyber Monday won’t disappoint either it seems. As of Monday afternoon, Walmart.com already sold out of the highly-desired Playstation 4 and XBox One consoles — and they weren’t even discounted! Slashed prices on TVs and tablets also drew shoppers to the retailer’s site.
“There’s no way … that it won’t finish as our biggest Cyber Monday ever,” said Joel Anderson, CEO of Walmart.
Experts also say that a large chunk of online shopping was done on smartphones. Nearly 30 percent of all online traffic were through mobile devices. Walmart noted that more than half (55 percent) of their online users were on a phone. Altogether, mobile usage for online shopping jumped 61 percent, according to IBM Digital Analytics Benchmark.
Walmart isn’t the only large retailer that’s seeing dollar signs this Cyber Monday. As we’ve previously reported, Amazon has slashed its a 16GB Kindle Fire HD down to $119 from $169 on its site. This could’ve contributed to its 44.3 percent leap in sales this year. The online auctioneer, eBay, reported a 32.1 percent increase in sales.
“The online marketplaces are doing well in part because shoppers are heading to those sites to find popular products that are selling out at regular retailers,” USA Today adds.
Amazon and Walmart are also putting more emphasis on “Cyber Week,” so discounted items aren’t limited to just one measly day. Throughout this week, buyers can fill their online shopping carts and emerge with hefty savings that’ll leave shoppers feeling fiscally responsible.