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According to Sean “Diddy” Combs, he recently made “one of the biggest announcements” of his life. Must be exciting, right? Well, it was a major business move by the hip-hop entrepreneur who recently launched music-themed television network Revolt TV.

The 43-year-old music/fashion mogul has inked a carriage deal with Time Warner Cable (TWC) for to distribute Revolt TV, meaning that when the network  launches this fall, it will be available to all TWC customers, reports The Huffington Post. This is in addition to Comcast, with whom Combs signed a deal with earlier this year.

“This is a landmark distribution deal that demonstrates Time Warner Cable’s commitment to bringing a platform for music artists and fans to their subscribers,” Combs said in a statement. “It positions Revolt to come out of the gate strong, and we look forward to igniting the passion of initial audiences across the U.S.”

Entering television has been a longtime dream of Combs. “When I was growing up, I was watching television all the time — I used to wonder, ‘Why don’t those people look like me, or talk like me or walk like me?’,” Combs said when he first launched Revolt TV. Comcast was the first to jump on the network. “I would also like to encourage and to invite Time Warner, DirecTV, Cable Vision and all the other distributors to come and get down with the get down.”

Will you watch Revolt TV?

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