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On January 1, 2011 at noon, the Oprah Winfrey Network (OWN) officially launched.  Decked in all white, Oprah welcomed viewers to her new network. “Every minute of this network has been hand-selected by me for you, the viewers,” said the billionaire media mogul.

Viewers will get a variety of shows, but all of them with the over-arching theme of living your best life, a phrase Oprah uses often.  Oprah said her favortie show on the new network is  “Master Class.”  People like Jay-Z, Diane Sawyer, Maya Angelou and other people who have mastered their chosen crafts, open up to the cameras about their triumphs, failures and life lessons. That show will air at 10 pm on Sundays, a time when HBO typically puts on its hit dramas. Who will win that ratings war?

OWN shows run the gamut of life’s issues–cooking, finding birth parents, de-cluttering, life-coaching and discovering purpose are just some of the topics tackled on the new network. Oprah is even giving someone the chance to be her! She has a reality show competition that has the ultimate prize of a television show on OWN.

Will you be tuning in to OWN?

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