If you’re looking for holiday gifts that are both fun and educational, consider GoldieBlox, “toys for future inventors” focused on promoting little girls in those STEM jobs we’ve been talking about so much.
Fed up with all the pink princess stuff, the little girls in this video concoct an elaborate contraption that goes through the living room, out the house, and to the backyard, all to the tune of “Girls” by the Beastie Boys.
“You like to buy us pink toys,” the song says. “And everything else is for boys.” Heck nah!
According to the website:
At GoldieBlox, our goal is to get girls building. We’re here to help level the playing field in every sense of the phrase. By tapping into girls’ strong verbal skills, our story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things.
GoldieBlox was founded by a Stanford engineering student, Debbie Sterling, who noticed that she was one of the few women in the field and wanted to encourage little girls to take an interest. Using more than $285,000 she raised in a Kickstarter campaign, she launched her business.
As of this summer, word was that the brand would be available at Toys R’ Us. How many of you are picking up one (or two, or three) for the girls in your family for Christmas?